BLOGS - APEX LODGING ADVISORS

Welcome to the Apex Assessment!  Thank you for embarking on this journey with me.  Do you love hotels as much as I do?  Probably if you are reading this.  But if not, I will aim to convert you with my passion and prose as I dive into many of the most interesting and complex issues facing hoteliers today.   Thanks for reading!  Buckle up for the 2023 roller coaster ride we call the open market.  In 2022 there were 482 hotels sold in California, an average...

Welcome back to another Installment of the Apex Assessment! I received some incredible feedback from you all in Volume I so let’s keep the train rolling.  The goal of the Apex Assessment is to create open conversation amongst hospitality professionals regarding some of the hottest topics facing hoteliers today.  Again, keep the feedback coming and thank you for reading. So here we are, the year of 2023 has just about come to a close, and it feels like over the past 5 years tryin...

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Franchise partners in the hotel space offer a proven business model and brand loyalty.  Customers appreciate the consistency and will base their travel around certain brand affiliations.  There is no question the franchise model has and continues to work.  Still, many hotel owners decide to opt for independence and more autonomy in operations.  Hoteliers have the decision to franchise or operate independently in almost every transaction.  This post will explore reasons w...